Snickers News & Features...

It all commences with a genuine tale. Exasperation and displeasure prompt a creation, which in turn, produces a business. This is what makes Snickers so unique, a genuine tale from a non-fictional existence:

From 1959 to 1972, the creator of Snickers Workwear, Matti Viio, labored as an electrician - primary constructing high-tension lines and then fitting household and highly-developed wiring. Technologically, a great amount occurred in those years. Substances and instruments developed, as did the operation approaches.

However, one item didn’t change: work wear. They were yet almost the equivalent like in the mid-nineteenth century. They may have been superior in those years, however more than a hundred years" had altered people’s needs. Work wear failed to satisfy present-day requirements regarding function, comfort and design. Producers displayed no curiosity in the "worker’s" genuine desires.

Various times Matti Viio proposed changes. However no one listened. In the end, he lost his temper and got annoyed as hell: “One day, I proceeded home from my employment and formed my own article of clothing to work in! That was my objection against the instituted work wear industry. I wished to display that we workers have honor and knowledge, and that our desire of admiration is the equivalent as that of all additional groups in society.” He said.

The psyche of Snickers Workwear is notwithstanding the equivalent as it was when the business started. Snickers have consistently worked out practical problems for professional desires. A mixture of experienced expertise and professional self respect and self-pride.

Snickers Workwearis driving the evolution of leading, highly operational work wear for technicians, service and transport. Call it a love. Snickers is a piece of the Hultafors Group - a variety of premium trademarks dedicated to safekeeping craftsmen at the front line. In every way, a teammate to rely on.

Crowning moments

In 1973

The original one-piece trousers were produced. A elegant mixture with the advantages of the vest and work wear trousers. In 1973 the originator, Matti Viio, began publicizing unique work wear invented and manufactured by him.

In 1975

Snickers Workwear started as a little, household controlled work wear firm in Stockholm, Sweden. In 1975 the most well known snicker's icon commodities, trousers with holster pockets, are established.

Furthermore, in 1975 they ran there initial ad. It was a full page in Sweden’s daily newspaper. This was something never heard of, for work wear advertisement at that moment. The newspaper headline was "The electrician who got irritated as hell and constructed his own clothing." The concept was to stimulate interest and make them known. By utilizing the creators own true story, they succeeded to get a crowd of people enthusiastic in the difficulties surrounding work wear.

They triumphed. And that is why they have fixed to the same appraoch ever since. The Public comprehended that Snickers Workwearwas born of a real need and that the article of clothing were sensible solutions to every-day inconveniences.

In 1979

In no more than a few years of time, the idea on the Swedish market appealed to an international group of customers. This staggering accomplishment promoted an opening of new sales offices everywhere in Europe. In the 1980 Snickers open its first Trades Company outside Sweden. There very first retailer shop overseas opened in Finland. Inside the next years Denmark and Norway accompanied.

In 1980

In the middle of 1975 and 1980, the firm increased nearly 100% per annum. By the 1980"s snicker was a substantiated company. With a magnificent workforce and unyielding work, Snickers Workwear had obtained its first goal – to be a important performer on the European marketplace.

In 1983

In 1983 Snickers, Workwear was rated as one of Sweden’s 100 most significant discoveries after the World War II.

In 1995

In 1995, a grand opening of Snickers brand new Central Warehouse in Holland took position this year.

In 1999

Snickers proceed to broaden its worldwide presence by Asian production. A new brandname, Skillers Workwear, is established to serve there consumers in United States.

In 2002

During 2002, they intensified the number of marketing and sales members of staff to develop into a more competitive and to be capable of carrying on to increase Snickers Workwear international presence.

In 2003

They set in motion there fist Work Pack to the growing DIY section.

In 2004

Snickers workwear launches its primary Concept Store in downtown Oslo.

In 2006

Obtained by the Latour company Hultafors AB. Hultafors Group is a variety of premium trademarks devoted to keeping craftsmen at the front line. In every way, a teammate to depend on.

In 2008

Hultafors Group strengthens its place on the Nordic market – obtains franchise firms from Snickers Workwear in Denmark and Norway. These purchases are a normal step in the increase appraoch of Hultafors Group, which includes the Hultafors Tools, Wibe Ladders and Snickers Workwear brands. There intent is to bring together sales of the three brands in the Nordic area.

In 2009

The procurement of the biggest franchise company takes place when the operation in the UK is included into Hultafors Group.